EXPO VALLE SCRIVIA, 2024
IDENTITÀ VISIVA E FOTOGRAFIA
L’Expo della Valle Scrivia 2024 è stata una manifestazione fieristica svoltasi a 11 anni di distanza dall’ultima edizione. Un’enorme sagra.
Per prima cosa abbiamo voluto creare un marchio che si ergesse a simbolo dell’intera valle, mettendo da parte i vari campanilismi. Da qui ne è derivata un’identità visiva fresca che mantiene però aderenza ai canoni estetici di una sagra. Il target a cui dovevamo parlare era quello. Abbiamo realizzato un reportage fotografico dell’intero territorio della Valle Scrivia, paese per paese, comune per comune. Un’indagine interessantissima il cui focus sono state le bellezze naturalistiche e paesaggistiche.
expovallescrivia.it
Collaboratrice: Margherita Gennari
Aiuto fotografia e video: Alex Barrientos
Ufficio stampa: Marco Gaviglio
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